Cookies and Privacy Statement

COOKIES AND PRIVACY STATEMENT

When you use this website, we collect information about your website visit. We use the information to improve your user experience, to evaluate different elements of the site and to support our marketing.

Here you can read more about the information we collect, how we process the information, who has access to the information and how you can contact us regarding cookies and data protection matters.

The collection of personal customer information on this website takes place in accordance with the current legislation and the conditions set by the EU General Data Protection Regulation (GDPR).

This site automatically recognizes the IP address and data you use when you move between different pages and services on the site. If you log in or join our newsletter mailing list, we also store this information so that we can make it easier for you to perform these activities next time.

We use a number of analytics tools, such as Google Analytics, to help us collect statistics about website usage. This way we can create a better user experience for you.

This site collects information about users from five sources:

• Cookies on the site collect information, e.g. From your IP address, your location on the ground, the pages you view, categories and brands, and the actions you take on the site (clicks and searches).
• Regarding purchase transactions, we collect information on demographic factors, e-mail addresses, payment information, purchased products, quantities of purchases, discounts, purchased brands and frequency of purchase transactions. In addition, we send e-mails related to the purchase transaction, such as order and delivery confirmations and return confirmations.
• Regarding the messages we send (e-mail, text message, direct mail or phone calls), we collect information about your reactions to the messages, for example the opening rates of the messages, the click-through rates and the time spent reading the messages, the sender's domain name and the applications used to receive the email.
• We ourselves collect the information you give us, e.g. the information you add to your customer profile about your favorite brands.)
• We collect information about credit information from third-party evaluation providers.

The reasons for collecting information serve several different areas:

• To fulfill our obligations to you as a customer regarding e.g. purchase transactions, invoicing, customer service and your user account.
• To serve our customers by email, chat and phone, to answer your questions regarding your orders or previous orders, to correct errors and to guide customers.
• To provide inspirational content, offers related to products and services, and to present personalized recommendations via websites, email, text message, direct mail, telephone or third-party advertising.
• To improve the customer experience by personalizing your user experience and developing new features, services and products. At the same time, we manage, protect, operate and maintain our websites, maintain systems and their security, and aggregate statistics on website usage and purchases to develop our understanding of our customers' preferences.
• Fraud and risks. To prevent fraud and perform risk assessments.
• Legislation. To meet the requirements set by legislation.

PROFILING: This site creates personal customer profiles based on data collected about you in different data points and categories, for example browsing history combined with your purchases and information you provide yourself (e.g. your favorite brands and products). We combine and analyze data to improve your experience on this site and to tailor personalized offers and services and to define the frequency of contact.

DURATION OF DATA STORAGE: We will retain your personal information for as long as it is necessary to fulfill the purposes defined in these terms, unless a longer retention period is required by law to fulfill statutory, fiscal or other regulations, or other valid and lawful business purposes.

 

Purpose	Duration of data storage
Marketing purpose	Three years since your last activity; e.g. from a purchase event, showing interest in our communication or starting on our website. If you have given us marketing permission (email, text message, phone calls, etc.), as long as your permission is valid. Three years since your last activity; e.g. from a purchase event, showing interest in our communication or starting on our website. If you have given us marketing permission (email, text message, phone calls, etc.), as long as your permission is valid.
Saving order history and order fulfillment obligations	Seven years or as long as we have to keep data based on legal obligations.
Customer service	Three years or as long as we have to keep data based on legal obligations.
Customer experience	Three years since your last activity; e.g. from a purchase event, showing interest in our communication or starting on our website. If you have given us marketing permission (email, text message, phone calls, etc.), as long as your permission is valid. Three years since your last activity; e.g. from a purchase event, showing interest in our communication or starting on our website. If you have given us marketing permission (email, text message, phone calls, etc.), as long as your permission is valid.
Fraud and risk assessment	Three years or as long as we have to keep data based on legal obligations.
Fulfilling the requirements of the law	As long as we have to keep data based on legal obligations.

What are cookies?

When you visit this website, cookies are stored on your computer. They are small text files that are saved in your browser to recognize repeated visits to websites. Personal information is not stored using our cookies

Almost all websites use cookies. Your machine stores them to help you: they can be used to analyze how pages are used and how to improve the user experience. In many cases, accepting cookies may also be necessary in order to perform certain functions on the website.

The information stored in cookies moves between your browser and the web server, and contains information about the user's settings, login information and how the website is used.

What are cookies used for on this website?

Browsing

We collect information about all visits to this website. The information is used to improve the user experience, evaluate the use of different elements and support marketing.

Browsing can trigger an automatic email

This site collects information about your browsing behavior (e.g. product categories, brands, products you view) to improve its communication about products and offers that are important to you. For example, the products you have collected in the shopping cart can trigger the sending of an automatic reminder email if you have not completed your purchase. If you do not want to receive such messages, you can unsubscribe via the link at the end of the email.

Automatic login

Based on various parameters such as IP address, device and cookies, this site detects who you are when you move between different pages and services on the site. If you are logged in to the site, you will also be automatically logged in the next time you visit this site with the same terminal device. This also happens if you go to the site via a link in an e-mail we send.

Analytics tools

We use several analytics tools, such as Google Analytics, with which we collect statistics about the use of the site in order to further improve your user experience.

To know our site visitors, we use cookies to create demographic and user-related statistics. This way we can personalize content and services that best serve your and other users' needs and interests. Listed below are the purposes for which cookies are used on this website.

Third party cookies

This site uses several third-party services. These services also sometimes use cookies. You can disable the use of third-party cookies in your browser by following this link:

https://www.youronlinechoices.com .

In addition to other purposes, third-party cookies are used to collect information about your visits to this website. We use cookies, for example, to map which pages you use and how much time you spend. For this we use Google Analytics developed by Google.

You can disable Google Analytics cookies here: https://Tools.Google.com/dlpage/gaoptout.

Retargeting

This site also works with companies to improve their online advertising and ensure that you only see ads that are relevant to you. For this we use, for example, Facebook, YouTube, Instagram and Google.

This site has third-party components, such as Facebook's recommend or like buttons. These third-party component owners, such as Facebook and Google, receive technical information about your browser, your IP address and the pages you visit on this website and other similar websites. We cannot influence the way the owners of the third-party components process data, so matters related to the processing of data collected through the use of these components are purely between the user and the owner of the third-party component.

This site uses these components to create a direct connection to our social media accounts, and thus to ensure easy navigation between different services for its customers.

Usability

This site has some technical cookies, the use of which is necessary to guarantee certain functionalities of the site. These cookies are saved when you log in to this website, and the saved cookies store e.g. The contents of your shopping cart and favorite product list.

How can I avoid cookies?

If you do not want to use cookies, you can either block the use of all cookies, delete existing cookies from your computer, or receive a warning before cookies are saved.

We recommend that you read our cookie policy carefully before making changes to your device's cookie settings, and also familiarize yourself with the cookie practices of other websites.

Changes to cookie settings may lead to a reduced user experience when using our and other websites.

If you do not accept the use of cookies, some of the features of this website may not work.

Firefox

To delete cookies, go to Tools → Settings → Privacy → and delete individual cookies or the entire cookie history.

To block cookies completely, go to Tools → Settings → Privacy → and select “Use custom settings” under History from the drop-down menu → select “Always use private browsing mode” and uncheck “Accept cookies from pages”.

Internet Explorer

To delete cookies, go to Tools → Internet Settings → General → Delete → Cookies → Delete.

To block cookies completely, go to Tools → Internet Settings → Privacy → Slide the slider all the way up. This is how you block all cookies. → Select OK.

Google Chrome

To delete cookies, go to Tools → Tools → Delete browsing data → Delete cookies and other site data → Delete data.

To block all cookies, go to Tools → Settings → Advanced settings → Site settings → Cookies → Block cookies for all pages and Block third-party cookies → OK.

Safari

To delete cookies, go to Tools → Settings → Privacy → Select “Show Cookies”. Here you can delete cookies from individual sites or delete all cookies.

To block all cookies, go to Tools → Settings → Privacy → Select the option “never” under “Accept cookies”.

Contact information regarding the processing of personal data

If you want access to the information we have stored about you, please contact our customer service. If incorrect information has been registered or you have other claims regarding your data, you can contact the same address. You have the right to check the information stored about you and request its deletion under the Personal Data Act.

As a customer, you have the right to see the categories of data collected about you (pursuant to Article 15) and you can object to the collection of data in accordance with the provisions of the EU General Data Protection Regulation (GDPR). Based on an appropriate request, we will update, change or delete personal information that we manage, and the modification or deletion of which does not conflict with the requirements of the law.

We may refuse requests that are unreasonable when repeated, require disproportionately significant technical resources (e.g. development of a new system or large-scale modification of existing processes), affect other people's personal data, or are highly impractical to implement (e.g. retrieving data from backups). Please send all inquiries regarding requests by email to our customer service.

Protection of personal data

Pursuant to legislation, your personal information must be kept safe and confidential. We store your personal information on carefully protected servers located in guarded premises. The security situation is checked at regular intervals to ensure that data is processed securely and that your rights as a user are always taken into account. However, we cannot 100% guarantee the security of payments and data transmission on the internet. There is therefore a risk that unauthorized users can gain access to data that is transmitted and stored electronically. Therefore, you add personal information to the service at your own risk.

Personal information is permanently deleted or anonymized when its purpose for use ceases.

You can file a complaint about the processing of information and data related to you. Complaints should be made to the local data protection commissioner.

You can complain about the processing of information about you. Complaints are submitted to the local data protection agency.

contact us

You can contact us through our customer service. See the contact information via the "Contact Us" page.